Lady Gaga's 'Born This Way' goes platinum in a week
Lady Gaga's Born This Way debuted at No. 1 and according to Nielsen SoundScan, the pop star's new LP has sold 1,108,400 units in its first week since its release on the 23rd of May . This record was broken by 50 Cent's second album The Massacre.
Nielsen SoundScan reports that overall digital sales among all retailers accounted for approximately 60 percent of the first week sales of Born This Way.
These groundbreaking sales could be attributed to Lady Gaga's work ethic and promotional prowess. On 10th may,she teamed up with social gaming giant Zynga to promote her new album, Born This Way, ahead of its launch. She has also appeared on numerous talk shows and radio stations to talk about her album and answer fan's questions concerning the project.