Freshview cinemas opens at Levy Junction this Friday
This Friday, the 3D Freshview Cinema at Levy Junction shopping mall opens its doors to the public. That is the good news. But the best news is that the new cinemas will launch in grand style, kicking off with two local productions; one a local box office Smash “Street Circles”, Zambia’s first ever box office from Muvi TV and another local production “Justice at Stake”. And then, by popular demand, AVENGERS and ROWDY RATHORE will be back.
Street Circles is produced and directed by Frank Sibbuku. The movie is about challenges that street kids go through with some of them turning to crime but eventually the patient and long arm of the law catching up with them.
Another comedy premiering at both Ster-Kinekor and Fresh View, is the star-studded “What to Expect When You’re Expecting”.
This is an American romantic comedy that stars Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chace Crawford, Brooklyn Decker, Anna Kendrick, Matthew Morrison, Dennis Quaid, Chris Rock and Rodrigo Santoro.
With this combination of stars you surely expect a good movie, not one that you applaud out of politeness. Well, expected the unexpected.
The story is about five couples who ‘suffer the many joys of the childbirth process’. Ramsey and Skyler are married, Gary is Ramsey’s son (Gary and Wendy are married). Skyler’s cousin is Rosie, who is involved with Marco. Gary was on Jules’ weight loss programme, who met with the dancer Evan, whom she is having a baby with. And Wendy’s photographer is Holly (married to Alex), who recommends Skyler to use her for photos later on.
A brief background of Fresh View Cinemas: when was the idea of a cinema first mooted?
Fresh View is not a franchise and is actually wholly Zambian owned. The promoters have been involved in different businesses in Zambia over the last 20 years. They have always believed that Zambia needed alternative forms of entertainment from what was originally on offer. The whole idea behind Fresh View was to give the Zambian public more than 'popcorn and coke' cinema offering.
The whole business is built around offering a lifestyle with a bit of cheekiness and pushing boundaries, hence the name of the company. It's not a traditional name of a business, nor are the corporate colours, but we believe that the name and the colours capture the vision of the promoters.
What challenges did you encounter entering the cinema business?
The biggest challenge we continue to face is securing Zambian films. We have been very blessed with the support we have received from the major USA distribution companies and their representatives in Africa.
Fresh View is using digital technology to screen films. Please elaborate on how this equipment actually works.
Fresh View offers movies in both 2D and 3D, so the first question is actually what is the difference between 2D and the traditional 35mm? 2D picture is definitely sharper and clearer with better contrast and vibrant colours. It has a much higher resolution compared to the standard 35mm motion picture format.
It is a technically larger container for the captured image, thus resulting to a better projection quality in very large movie screens. 2D is vastly superior to other film formats in terms of providing clearer, sharper and steadier images on screen.
Moreover, instead of the standard four-channel stereo tracks available in the standard 35mm prints, 2D offers six tracks, is more compatible with the digital sound formats - DTS - (Digital Theatre Sound, formerly digital theatre systems), SDDS (Sony Dynamic Digital Sound), and Dolby Digital that most modern cinemas use. On the movies we have shown to date this has been best experienced with Mission Impossible IV, Contraband, 'The Exotic Marigold Hotel, among others.
Simply put, 2D is your regular movie that you would see at home or in the cinema.
3D is a specially made film that enhances the fun and makes it more realistic. If you go to see a 3D movie (usually at imax films), you will be given a pair of glasses with one blue lens and one red lens. As you watch the movie with these on, you'll notice the difference because it will be as if the characters are walking right out of the screen at you.
It's a really cool effect (scary as hell if you go to see a horror film!). All in all, they are worth seeing. The most popular 3D movies we have shown so far have been: Puss in boots, Underworld Awakening, Journey 2, Titanic, John Carter and The Lorax!' Other big movies to expect in the next few months in 3D are: Pirates: Band of misfits, The Avengers, (April), Men in Black 3 (May), Prometheus, Madagascar, Ice Age (June) and Spiderman (July).