Masebo to make Zambia most preferred tourist destination
Newly appointed Tourism and Arts Minister Sylvia Masebo has pledged to make Zambia a preferred tourist destination across the continent.
Ms. Masebo says Zambia has numerous tourism attractions which need to be marketed to the outside world for the country to maximize gains in forex.
The Minister has also charged that she will endeavor to change the perception of tourism to encourage more local tourists.
Ms. Masebo says Zambians must begin to appreciate the tourist attractions and natural resources the country is endowed with and take up the challenge of promoting the tourism industry.
She has since further urged the media in the country to take an active role in promoting tourism locally and internationally to ensure that the country maximizes benefits from the industry.